“They can understand if the path from step 1 to step 30 is the most clear path for, say, a male in this region who has three children and was divorced and switched jobs, compared to, say, a female with no children who lives in New York City made over $200,000 last year and made a lot of stock transactions.” Vertica lets Intuit create fine-grain analyses based on particular demographics of the TurboTax users, Healey says. For example, if a large number of TurboTax uses who breeze through most of the program suddenly get stuck at a particular point, that anomaly will bubble up through the analysis, and after looking at the situation, the Intuit team will implement changes to streamline how the program works. Sometimes, that means identifying potential problem areas. “They’re constantly taking that information and saying ‘How can we streamline these processes?'” #INTUIT TURBOTAX 2015 HOME AND BUSINESS SOFTWARE#“They’re taking these analytical insights and working closely with engineering teams to customize the software on an individual level as quickly as possible,” Healey tells Datanami. Vertica is critical to understanding how TurboTax users interact with the product, says Jeff Healey, the director of product marketing for the Vertica business at Hewlett-Packard Enterprise (NYSE: HPE). Intuit now offers a smart-phone version of TurboTax #INTUIT TURBOTAX 2015 HOME AND BUSINESS MAC#Intuit tracks all interactions with its TurboTax products, no matter if customers are using the smart phone version, the Web-based software as a service (SaaS) version, or downloadable version for Windows or Mac OS. This is where hundreds of analysts, data scientists, and other Intuit employees use tools like Tableau (NYSE: DATA) to extract insights and power dashboards showing how TurboTax customers are using the software. The aggregated data is then passed into a large data warehouse running the massively parallel processing (MPP) Vertica database software. An ultra-scalable Hadoop cluster is used to efficiently ingest, store, and perform the first level of refinement upon huge volumes of clickstreams. In addition to clickstream data, Intuit (NASDAQ: INTU) collects users financial data and analyses it in a big data stack that involves multiple layers. Every time a TurboTax user clicks a field with a mouse, uploads a photo of a W-2, or opens a drop-down box on a touch-screen device, that information is collected and logged for future reference. If everything goes as planned, Intuit will process billions of transactions over the weekend as people scramble to complete their income tax returns prior to Monday’s deadline.Įach of those transactions represents the culmination of peoples’ interaction with TurboTax, which Intuit tracks and analyzes using a big data storage and analytics system. Income taxes aren’t due until April 18, thanks to the Federal Government’s wise decision not to let taxes ruin a perfectly good Friday. What you may not know is that your particular experience with TurboTax is unique, and that experience is driven by how Intuit crunches big data. Is it safe to use TurboTax Online? Yes, TurboTax uses fraud prevention and other security measures to keep your personal information safe.If you’re like millions of Americans who use TurboTax, you know how the program makes preparing your individual tax return easy-at least compared to actually reading and understanding the 70,000-page tax code. The software is also helpful for people who don't want to file their own taxes but would prefer a cheaper option than hiring a certified public accountant. Is it worth it to use TurboTax? TurboTax's services are worth considering if you're a small business owner or a contract worker, as they tend to have the most complex type of taxes. The software itself isn’t necessary to get the best refunds possible on your tax returns, as taxpayers are entitled to their refund amounts, but the company's software helps ensure you don't miss potential deductions. Does TurboTax get you the best refund? TurboTax promises to get customers the best refund possible in the shortest amount of time. If your taxes are more complicated, you need to purchase one of TurboTax's other plans. #INTUIT TURBOTAX 2015 HOME AND BUSINESS FREE#Is TurboTax Online free? TurboTax Online is free for simple tax returns like W-2 income, earned income tax credit and child tax credit.
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